Standing out from the competition can be difficult no matter what industry you're in. In the restaurant game, it's a matter of success or failure.
One of the key options available to restaurant owners is the use of branded paper products to take advantage of items you have to provide anyway, like table coverings, basket liners, or sandwich wraps. Many restaurants do this by adding an eye-catching logo, an informative and compelling offer, or some other piece of branded content of interest to customers.
Using logo paper or any other form of branded paper in your restaurant is a great idea. It's effective at making your restaurant stand out among your competition, and it's one the easiest marketing efforts your business can take on.
The best option: flexographic printing
To keep printing costs down and get a high-quality custom printed paper product quickly, your best bet is to take advantage of flexographic printing.
In a nutshell, flexographic printing is the 21st century equivalent of the old letterpress printing methods that churned out newspapers and books for centuries. However, instead of a solid, heavy plate of movable type, flexo uses a cheaper and lighter flexible relief plate.
What's most intriguing about flexo printing for restaurants is that the ink used is of a lower viscosity than other printing options. That means shorter drying times which translates to lower overall cost and faster turnaround on your printing projects.
As a leading flexographic printing company, we know there are endless ways to use flexo printing to produce eye-catching branded paper products for all types of uses. Because it's less expensive and faster than other options, you can experiment to find what works best for your restaurant, and you can change things up as you see fit.
We offer a wide range of flexographic printing options to cover your needs, and our paper experts are here to help you pick out just what you need. If you're interested in more information about the flexo process for restaurant branding, we definitely recommend reading our guide, The Insider's Guide to Flexographic Printing.