Why Printed Butcher Paper is Your Key to Successful Restaurant Branding This Year

Branding efforts for a restaurant can require a large budget.

As any restaurant owner or restaurant marketing agency knows, the food service industry is incredibly competitive and it’s difficult to differentiate and make your name, logo, and location stick in the minds of customers to ensure repeat visitors and organic, ongoing growth.

While there are many ways to promote a restaurant, they range dramatically in effectiveness and cost. If you’re interested in getting the most bang for your branding buck, it's important to seek out low cost and high performing resources for branding your restaurant that are easily sustainable over time. Here is why printed butcher paper is the most affordable restaurant branding tool you'll use all year.

Custom printed butcher paper is fast, flexible, and affordable 

You may be using butcher paper already if your restaurant uses baskets and trays, offers carry-out orders, or if you sell fresh meats. Consider these options for leveraging your food service paper as a branding tool:

1. Flexibility – Custom printed butcher paper can display a combination of words and pictures, including your logo, hours, location, menu, or any marketing message.
2. Speed – Using flexographic printing for your custom butcher paper order means a quick setup time and fast ink drying time. That translates to faster turnaround on every print job, so you get your paper faster.
3. Price – Often, restaurants can add a custom logo or message to their butcher paper for only pennies more for orders big and small. This means you can confidently order enough paper for your current needs and adjust the amount on the next order if your needs change. 

Other branding methods really can’t compare

While there are plenty of other ways you can invest in branding for your restaurant, other options often have limitations that can be challenging, especially if you’re branding on a budget.

For example, signs at the storefront and out near the road are essential for drawing in walk-in and drive-in traffic. However, it can be very expensive to install signs, and often prohibitively costly to alter them. If you install digital signs that provide easy editing, the initial price generally skyrockets.

Another example is uniform clothing for staff. In many cases, this is a valuable means of establishing the brand and keeping it front-and-center while your customers are enjoying the food and service you provide. But with the high turnover in restaurant staffing, the cost of purchasing and screen printing branded clothing adds up. And, much like static signs, if you want to change something in the design or messaging of the uniform, it can be expensive. 

On the other hand, leveraging a staple in the food service industry like butcher paper offers constant branding reinforcement as it appears wrapped around sandwiches, making up the bag in a to-go order, lining a tray, or even covering the table for those dining in. Above all, virtually any message you want to share can be easily printed and seen on a clear, crisp white or pink backdrop.

If you’re interested in learning how custom printed butcher paper can help boost your restaurant branding efforts this year, contact us and take a closer look at the flexo printing process by downloading this guide.