4 Restaurant Branding Tools You Can’t Live Without

Every now and then, an idea comes around that’s truly life-changing and makes us wonder how we managed before it was discovered. Like electricity, and the Internet. These rare, monumental concepts make an unforgettable impact.

In the world of marketing and branding, there are several stand-out ideas that are extremely influential in their own right to the industries they affect. In the restaurant marketing industry, there are 4 tools in particular that can make a major difference to improve branding.

Pink Butcher Paper for BBQ

While most paper-related branding efforts for restaurants require printing of some sort, the simple look and feel of pink butcher paper has become so closely connected with authentic barbecue food and decor, restaurants across the nation can set themselves apart without printing anything on it at all.

Of course, custom-printed pink butcher paper tray liners and menus make a really nice added touch for any BBQ joint.

Tearable Kraft Paper Menus

This is a relatively new trend that’s catching on in many different restaurant genres, from neighborhood delis to high-end bistros: menus pre-printed on a roll of paper, mounted to the wall, and conveniently torn off for each customer.

The concept is simple, execution is inexpensive, and the result is a warm and inviting feel that can make even the most formal menu more interesting and relatable. Plus, it’s much more affordable to make changes to paper menus on a roll than it is to invest in traditionally printed and bound menus.

Butcher Paper Table Covers

While white linen tablecloths have long been a staple in high-end eateries, the cost of purchasing, continually laundering, and often replacing them has proved prohibitive to many restaurant owners who want to offer a clean, crisp look for patrons.

A far less expensive alternative is white butcher paper table covers. They provide the added benefit of being easily recyclable as well as the option of custom printing with a logo, artwork, or marketing message.

Some restaurants even provide crayons and encourage their customers to draw and write on the table covers while they wait for their food to arrive.

Custom Printed Food Service Paper

For every other opportunity restaurants have to use food service paper, the value can be expanded by having custom printed butcher paper, freezer paper, and kraft paper with your restaurant’s name, logo, artwork or branding material.

Consider adding nutritional information to a sandwich wrap, or tear-off coupons to a tray liner. Include a QR code on a take-out package so the customer and others they come in contact with can visit your website and subscribe to your email list.

The options are nearly endless when you combine high-quality food service paper products with the versatility of flexographic printing.

For a restaurant working hard to stand out in a highly competitive marketplace, these four restaurant marketing tools can make all the difference.

Get your own copy of our free download, 5 Examples of Dramatically Improved Restaurant Branding for more ideas.