Restaurant Branding 101: Key Traits to Look for in a Paper Printing Partner

Achieving effective restaurant branding isn’t the simplest thing in the world, but when it works, it can do wonders for businesses. What it really comes down to is figuring out how to make the quality of your food and your atmosphere obvious to those who haven’t visited yet and unforgettable to those who have.

The key, though, is to do this without breaking the bank.

That’s where choosing the right branding partners comes in. For example, the company you choose to handle your custom printed paper products can either be a huge value-add for your restaurant, or just one more item in the expense column. To make sure you’re getting the most for your printed butcher paper investment, here are three traits you to look for in a paper printing partner has:

Experience

The paper converting and printing industry ranges far and wide. There are companies that specialize in very narrow niches and others that welcome more broad projects.

For one, a wide range of disciplines creates is the possibility of hiring a company that’s “a jack of all trades but master of none.” On the other hand, a highly specialized company could not offer certain restaurant branding needs, putting you at a disadvantage. When seeking a paper printing partner, be sure to take your time, do your research, and talk with your top picks to verify that they’re experienced and knowledgeable specifically when it comes to restaurant branding with custom printed paper products.

Fast

While the fastest turnaround option isn’t always the best, it can't be overlooked that speed is an important factor when trying to capitalize on a current trend or local event as part of a restaurant branding campaign.

Some companies will have varying lead time frames based on order volume, custom options you choose, and other factors.

In all cases, it’s best to get a true estimate of how long a job will take and compare your estimates from there. The right choice will be able to provide you with a quality product that meets your custom needs within a reasonable time frame. After all, the sooner you can get your custom printed freezer paper back from the printer and wrapped around your meat, the better.

Flexible

Restaurant branding can be fast moving, and smart restaurants often implement trends as they gain ground to get the most out of their branding efforts. Plus, restaurants that last are willing to evolve and change with the times, with technology, and with any updates that can improve their product, their service, or their bottom line.

That’s why it’s important that your printed paper partner is equally as flexible. That includes being able to handle many different kinds of substrates, able to assist with custom jobs and unique requirements, and able to make your visions come to life with your budget in mind.

At Oren International, we have over 20 years of experience in the paper converting industry and we particularly specialize in creating custom printed paper products for restaurants. Our wide ranging experience combined with our state-of-the-art flexographic printing capabilities gives us unparalleled flexibility in helping you create the perfect products.

But don’t just take our word for it. Let us prove it to you. Contact us with any questions and learn why printed butcher paper is the most affordable branding tool you'll use all year.