CLIENT: IGNITE RESTAURANT GROUP –Brick House Tavern & Tap, Joe’s Crab Shack

CHALLENGE: This Houston-based restaurant group wanted to create a different kind of bar menu printed on brown Kraft paper for a more rustic, foodie feel to complement the tone and ambiance of their restaurants. They also wanted to showcase the different craft beers and microbrews that are native to the town and region of each of the Brick House Tavern’s 16 locations. The menu, pricing and selections are different in each location so 16 variations of the menu had to be created.

SOLUTION: We discussed the ease of manufacturing the printed menus for each location along with the costs. Our team had access to the grade of paper that aligned with the look and feel they were looking for, and presented the idea of printing the menus on rolls that can be torn off individually by servers. This would create a unique customer experience in the restaurant and greatly reduce costs. All of the rolls would be custom printed for each of the 16 locations from Chicago to NJ to Tampa.  

RESULT: The price per menu went down from $.14/menu to $.02 per menu which is an 86% savings. 68,285 menus per location have been printed to date, for a total 1.1 million custom menus in the hands of customers.  

“We have worked with Oren over the last few years on unique drink menus for one of our restaurant brands. Much to our surprise our crazy idea was turned into a reality in no time, and we've been with them ever since. The menus are a great success thanks to them. Oren's responsive and reliable customer service is like no other. We don't have to worry once we've given them a job, which gives us great peace of mind. With tight turnaround times, Oren always finds a way to get every job done while providing great value.” – Erin Woltz, Ignite Restaurant Group

CLIENT:  NYC ADVERTISING AGENCY

CHALLENGE:   A prominent NYC Advertising agency was in search of a paper partner to help promote the new season of the popular Discovery Channel show The Deadliest Catch.  They wanted to create and distribute custom sheeted butcher paper branded with The Deadliest Catch logo to send to six major seaport markets in the U.S., coast to coast, from NYC to Seattle. The goal was to have the fish markets use the branded paper as a means to increase awareness about the new season’s Fresh Episodes.  As the season was fast approaching, they were under a very tight deadline and needed to complete the job within six weeks.

SOLUTION: Our team sampled several different freezer paper grades and sent it to the agency. Their team tested each paper at a seafood market in NYC, and chose the one that best suited their needs. The agency supplied the logo art, and Oren created the layout and design for printing as well as packaging options. The job was completed under deadline and under budget, in just three weeks, in time for all of the markets to use the paper. We handled the printing, packing and direct distribution to the individual fish mongers in all six markets with multiple locations in each city. The paper was used at prominent fish markets including the renown Pike’s Place in Seattle.

RESULT: 150,000 customers and viewers were reached with the custom printed freezer paper, launching a successful new season of The Deadliest Catch with higher viewership than the season before.