CLIENT: TEAM OF PHYSICIAN ENTREPRENEURS
CHALLENGE: A group of entrepreneurs in the medical field developed an idea for a disposable surgical cutting board for use in operating rooms. Before their vision, surgical boards in operating rooms had to be carefully cleaned, sanitized, radiated, repackaged and stored according to strict sanitary protocol. Their idea for a disposable tray would save time, improve costs, resources and efficiencies, and help diminish biomedical waste. This group knew what they wanted to create but didn’t know how to go about making it happen.
SOLUTION: Our team figured out the proper paper, substrate and coating with printing needed to create the board. We came up with a paper tray that lies flat with foldable corners, printed with the exact measurements for surgeries. The board met all necessary requirements including a matte finish and a strong, slip-resistant grip.
RESULT – The disposable board created a brand new product in a category of its own that can be used in any hospital in the world. Hospital costs are dramatically lowered, and the entire maintenance process is eliminated. The tray is disposed of by being incinerated with all of the other paper products. The entrepreneurial group sold the product to a major medical supply company, and Oren is an approved supplier of the tray. 126,000 trays were printed in the initial phase, and 2 to 3 million will be printed annually.