PAPER CONVERTING BLOG

Take Your Table Presentation to a New Level with Branded Butcher Paper

Posted by Alan NeSmith on Jan 30, 2013, 10:01:00 AM

describe the imageWhen dining out, it’s all about the presentation. The way your food is presented at the table can change your entire perception about the meal and make or break the experience. The tabletop makes a first impression with diners, and restaurants are taking advantage of this opportunity to make a statement about their food and establishment right from the start.

Dressing the Table

People go to restaurants for the food, but the tabletop is part of the overall experience of a restaurant, and plays a big role in why food is more or less appealing.  The tabletop is a restaurant’s chance to have a little fun and create a lasting impression with diners. Many restaurants are using branded white or natural butcher paper on their tabletops.  This not only keeps tables cleaner, but butcher paper saves a lot in linen costs and helps preserve natural hardwood tables longer.

Custom branded butcher paper makes a memorable presentation on tabletops and adds another level of branding to restaurant interiors. Many restaurants, including Racks and Table 42 in Boca Raton, FL, love using printed butcher paper on their tabletops. Once these restaurants once made the switch from plain to printed butcher paper, many patrons offered positive feedback on the look. The logo printed paper also made their products stand out more, while reinforcing the restaurant name during the entire dining experience. .

Tablescaping

Printed butcher paper can also be used to create an impressive tiered effect in food presentation. Instead of metal or plain white paper used as cone displays for French fries, bread sticks and other vertical items, printed butcher paper takes restaurant branding to another level while diners enjoy their cuisine.

Free Download: 3 Ways Paper Can Help Restaurants

To learn more about printed butcher paper and other food service paper, download our free e-book on creating ideas for using paper to boost your restaurant’s bottom line.

Tags: Food Service Paper, Butcher Paper