PAPER CONVERTING BLOG

How the Tear-Off Menu Trend is Modernizing the Food Service Industry

Posted by Mark Jones on Mar 16, 2016, 8:00:00 AM

IMG_4073_copy1.jpgIf you haven’t experienced it yet, you might soon:

Upon arriving at a restaurant, instead of being handed traditional menus, your hostess or waiter might tear off a piece of paper from a roll fastened to the wall and hand out to you - a pre-printed menu on natural kraft paper.

That simple kraft paper roll, filled with hundreds of custom printed menus, is one of the hottest new trends in the food service industry making its way to popular bistros and gastropubs. For distributors working in the food service supply industry, this interest in tear-off menus could mean a nice uptick in paper orders. Are you aware of this restaurant trend? Are you ready to take advantage of it?

Screen_Shot_2016-02-29_at_12.28.02_PM.pngA simple, elegant concept

The beauty of the tear-off menu roll is its simple functionality combined with its unique look and feel.

From the customer’s standpoint, it’s a new and interesting experience amid a run-of-the-mill process: ordering food. It’s a conversation starter, and it often brings a smile of surprise to their faces.

From the restaurant’s perspective, it’s a way to control costs compared to expensive professional menu printing, especially if the menu regularly changes. Plus, it can be used to enhance and complement the decor of the restaurant because it can be created with a particular color, weight, and custom branding.

Natural kraft paper or pink butcher paper can offer a rustic or organic feel, while bright white presents a clean, minimal look. For more butcher paper ideas, see our full guide. 

An inexpensive and convenient option 

The tear-off menu is especially valuable because of how quick, easy, and inexpensive it is to order, manufacture, and replace. Changes to the custom printing, size, color, or material are very easily made, and there are many options available.

At Oren International, we have the experience, skill and machinery to create tear-off menu rolls for quick and easy distribution. Are your food service customers looking for something new to stay on top in a highly competitive industry? Tear-off menus could be just the thing they’re looking for. 

Free Download: 5 Examples of Dramatically Improved Restaurant Branding

 

Tags: Food Service Paper