Achieving effective restaurant branding isn’t the simplest thing in the world, but when it works, it can do wonders for businesses. What it really comes down to is figuring out how to make the quality of your food and your atmosphere obvious to those who haven’t visited yet and unforgettable to those who have.
The key, though, is to do this without breaking the bank.
That’s where choosing the right branding partners comes in. For example, the company you choose to handle your custom printed paper products can either be a huge value-add for your restaurant, or just one more item in the expense column. To make sure you’re getting the most for your printed butcher paper investment, here are three traits you to look for in a paper printing partner has:
- Experience - The paper converting and printing industry ranges far and wide. There are companies that specialize in very narrow niches and others that welcome more broad projects.
- Fast - While the fastest turnaround option isn’t always the best, it can't be overlooked that speed is an important factor when trying to capitalize on a current trend or local event as part of a restaurant branding campaign.
- Flexible - Restaurant branding can be fast moving, and smart restaurants often implement trends as they gain ground to get the most out of their branding efforts.
These tips just skim the surface of qualities to look for in a printing company for your restaurant branding. To read the entire post, be sure to click here for more great tips.
At Oren International, we have over 20 years of experience in the paper converting industry and we particularly specialize in creating custom printed paper products for restaurants. Our wide ranging experience combined with our state-of-the-art flexographic printing capabilities gives us unparalleled flexibility in helping you create the perfect products.