Whether you're marketing your own restaurant, or helping your clients do so, what kinds of ideas come to mind?
- Ads in the local paper?
- Direct mail to prospects in the area?
- A radio or TV ad?
- Different options for showing up in local search and dining apps?
These ideas can all serve a purpose for promoting a restaurant, but they also come with a set of drawbacks. For example, each of these marketing avenues can be costly, forgettable, and only last for a limited time.
Costly: On their own, at least some of the tactics listed above are fairly inexpensive.
Forgettable: Why are some of these traditional marketing techniques so forgettable? Just think about how you handle junk mail, ads on the radio or TV, or ads in print: It's not uncommon to ignore them.
Temporary:Unless affording a radio, TV, or display ad long-term is in the budget, it’s going to disappear within a few days or weeks at most.
What’s a restaurant marketing method that’s inexpensive, long-lasting, and hard to ignore?
Consider this: how often do you or your clients use a sheet of butcher paper in the course of the day to wrap a sandwich, line a basket, line a tray, cover a table or wrap up some meat for storage? Maybe a hundred? More?
Find out how printed butcher paper stacks up against other marketing tools when it comes to expense, impact, and lasting value in our full article.