What's Your Restaurant's Secret Weapon?

Posted by Alan NeSmith on Jun 3, 2015 8:00:00 AM

weaponTo say that the restaurant business is competitive is an understatement. And while every restaurant owner takes steps to create the best environment possible, it ultimately comes down to possessing the right tools to have a leg up on the competition.

For many restaurants up against every comparable cafe within a 30 mile radius, what's your secret weapon to maintain loyal customers?

A successful restaurant battle plan

You have a signature motif, an eclectic menu, and the freshest, tastiest ingredients, but there's a chance your competition does too. Even if you have a fantastic location with tons of foot traffic and ample parking space, many other restaurants can offer the same benefits. 

In fact, other restaurants seems to have just about everything you have in one way or another. That's why it's important to differentiate your business. How are you going to compete? Rather than battling only for the tastebuds of your customers, it’s time to start fighting for their interest. 

Ideally, every single customer that leaves your restaurant will remember who and where you are, and will pass your name along to their friends. It's important to leave an indelible imprint on their memories.

Your secret weapon in the restaurant war

So what’s your secret weapon in the war for your customer’s mind? It could simply be custom printed kraft paper. If you want customers to easily remember where they got that fantastic sandwich or BBQ at lunch, how can you do better than a custom printed kraft paper sandwich wrapper or basket liner surrounding their meal? 

Not only are they seeing your logo and any complementary message you want to include with it while they enjoy that scrumptious meal, they can even take it with them when they bring home what they couldn’t finish!

The ideas of what you can do with paper for restaurants are essentially endless:

  • Tray Liners
  • Sandwich Wraps
  • Basket Liners
  • Menus
  • Table Coverings
  • Meat Wrapping (with custom printed butcher paper, of course)
  • And so much more.

If your goal is to not just win your customers tastebuds, but also to win over their minds, consider the impact of custom printed kraft paper. To learn more about how we can provide custom printed paper for your restaurant, we welcome you to contact us at Oren International today. 

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Tags: Food Service Paper