PAPER CONVERTING BLOG

If you haven’t experienced it yet, you might soon:

Whether you're marketing your own restaurant, or helping your clients do so, what kinds of ideas come to mind?

Today’s customers expect quite a bit from the restaurants they frequent. Aside from quality food and service, there are other key components many people are looking for, such as: a clean, comfortable, enjoyable atmosphere, an establishment that values ecological responsibility, or a restaurant that forgoes in-your-face selling at every corner. 

Achieving effective restaurant branding isn’t the simplest thing in the world, but when it works, it can do wonders for businesses. What it really comes down to is figuring out how to make the quality of your food and your atmosphere obvious to those who haven’t visited yet and unforgettable to those who have.

Recently, we talked about identifying the key traits you need in a paper printing partner to improve restaurant branding efforts. One of the traits we didn’t include, which makes for a valuable bonus if you can find it, is creativity.

Peach (or pink) butcher paper has been around for a long time, but it's growing popularity in the food service industry has truly taken off in the past few years. Ever since Aaron Franklin became a national celebrity chef by teaching us all how to perfectly smoke a brisket using pink butcher paper, this colorful and functional paper product has taken the BBQ world by storm. Professionals and backyard enthusiasts alike have realized the power of pink.

It makes sense to see butcher paper playing an important role in a butcher shop or deli. But what about in your restaurant? What do you need butcher paper for there?

Branding efforts for a restaurant can require a large budget.

It's safe to say that 2015 was a big year in many ways. And, though we’ve been blogging regularly since September of 2012, we’ve never published a year-end wrap-up post like this one.

At Oren International, one of the key messages that we like to share is the fact that custom printed paper products can provide a lot of value for branding, marketing, and making the paper you use more attractive.