PAPER CONVERTING BLOG

Why Printed Butcher Paper is the Most Affordable Restaurant Branding Tool You'll Use All Year

Posted by Alan NeSmith on Thu, Jan 07, 2016

Branding efforts for a restaurant can require a large budget.

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Tags: Flexographic Printing, Butcher Paper

How Flexible is Flexo Really?

Posted by Mark Jones on Wed, Sep 16, 2015

In a fast-paced business environment where successful companies need to thrive, the ability to change on a dime and move in an entirely new direction is vital. And it can’t be a slow, lumbering turn either. It needs to be fast and confident.

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Tags: Flexographic Printing

Quick Dry, Offset, Flexo, Oh My. Top 5 Printing Questions Answered.

Posted by Mark Jones on Wed, Jun 10, 2015

Life can be difficult, so naturally we find ways to keep things moving smoothly. For your next printing job, why complicate things by guessing how it works and creating confusion?

Instead of trying to wade through the ins and outs of flexographic printing, here are some of the most common printing questions answered by the experts to guarantee you don't lose any sleep. 

To the average person, the differences between flexo printing vs offset printing might not matter much. When it comes to a custom printing project, it could mean everything. Here's what you need to know: 

 

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Tags: Flexographic Printing

How Flexographic Printing Can Take Your Restaurant Branding to the Next Level

Posted by Alan NeSmith on Wed, Mar 11, 2015

Standing out from the competition can be difficult no matter what industry you're in. In the restaurant game, it's a matter of success or failure. 

One of the key options available to restaurant owners is the use of branded paper products to take advantage of items you have to provide anyway, like table coverings, basket liners, or sandwich wraps. Many restaurants do this by adding an eye-catching logo, an informative and compelling offer, or some other piece of branded content of interest to customers.

Using logo paper or any other form of branded paper in your restaurant is a great idea. It's effective at making your restaurant stand out among your competition, and it's one the easiest marketing efforts your business can take on. 

The best option: flexographic printing

To keep printing costs down and get a high-quality custom printed paper product quickly, your best bet is to take advantage of flexographic printing.

In a nutshell, flexographic printing is the 21st century equivalent of the old letterpress printing methods that churned out newspapers and books for centuries. However, instead of a solid, heavy plate of movable type, flexo uses a cheaper and lighter flexible relief plate.

What's most intriguing about flexo printing for restaurants is that the ink used is of a lower viscosity than other printing options. That means shorter drying times which translates to lower overall cost and faster turnaround on your printing projects.

As a leading flexographic printing company, we know there are endless ways to use flexo printing to produce eye-catching branded paper products for all types of uses. Because it's less expensive and faster than other options, you can experiment to find what works best for your restaurant, and you can change things up as you see fit.

We offer a wide range of flexographic printing options to cover your needs, and our paper experts are here to help you pick out just what you need. If you're interested in more information about the flexo process for restaurant branding, we definitely recommend reading our guide, The Insider's Guide to Flexographic Printing.

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Tags: Flexographic Printing

Do You Really Know the Difference Between Flexographic and Offset Printing?

Posted by Mark Jones on Wed, Dec 10, 2014

To the uninitiated, the printing method used for your custom paper product may not seem like a big deal. After all, as long as the ink gets on the paper and it looks acceptable, what does it matter, right? 

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Tags: Flexographic Printing

What to Look for in Your Restaurant Paper Partner

Posted by Mark Jones on Tue, Mar 18, 2014

Restaurant owners rely on certain products to keep their business running smoothly. Paper is one product that has long been essential to the restaurant industry in many different ways from menus to food wrap or tabletop covers. Whether taking orders to presenting food, paper plays a huge role in the running and success of your restaurant.

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Tags: Flexographic Printing, Food Service Paper, Butcher Paper

How Custom Printed Linerboard Can Boost Your Brand Visibility

Posted by Alan NeSmith on Tue, Mar 04, 2014

Most companies would agree that boosting their brand visibility is a good thing. Although there are many different ways to market your business, sometimes the most compelling methods are the most simple. Getting your name out to your customers can be as easy as working with what you already have. Do you often wrap or package your products with paper? Custom printed Linerboard for industrial use, wrapping or packaging is one more way to boost your brand.

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Tags: Flexographic Printing, Paper Converting, Custom Paper Ideas

Difference Between Flexographic and Offset Printing

Posted by Alan NeSmith on Tue, Oct 08, 2013

Every printing job requires a different set of needs. Black and white newspapers and colorful flashy signs don’t use the same printing process, and it’s important to know why. At Oren, we use several printing processes for different types of materials. Two of the most popular printing processes are flexographic and offset printing. Here are some helpful ways to distinguish which printing process will be used for your next order.

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Tags: Flexographic Printing

How to Choose a Flexographic Printing Company

Posted by Alan NeSmith on Tue, Aug 13, 2013

A few weeks ago we talked about 4 popular printing methods, and you likely came away convinced that “flexo” is the way to go.  The quick-drying wide range of inks, potential for high productivity, durable plates, possibility of multiple colors, ability to print on a wide range of materials and overall probability of exceptional quality are very appealing. 

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Tags: Flexographic Printing

Differences Between Flexographic, Gravure, Offset and Inkjet Printing

Posted by Alan NeSmith on Tue, Jul 16, 2013

Printing techniques vary from job to job and company-to-company, which can often lead to confusion when deciding which one is the best fit for your specific task at hand.  Below we’ve outlined the basics of 4 popular printing methods and some facts about each to help you understand the differences and benefits.

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Tags: Flexographic Printing