PAPER CONVERTING BLOG

As professional paper converters for the last 20 years, we’ve seen the paper industry change and grow. This has given us the ability to discover more effective and creative uses for the paper we convert. That’s why we think just about everyone can benefit from having a roll of butcher paper on hand at all times.

In fact, we think it’s right up there with duct tape and WD-40 as a staple product, and it’s a necessary supply for any commercial food service location as well.

Every now and then, an idea comes around that’s truly life-changing and makes us wonder how we managed before it was discovered. Like electricity, and the Internet. These rare, monumental concepts make an unforgettable impact.

Fast casual dining is one of the hottest and fastest-growing segments in the restaurant industry, and for good reason: it’s quick, relatively cheap, and most of all, it's fun. 

Whether you're marketing your own restaurant, or helping your clients do so, what kinds of ideas come to mind?

Achieving effective restaurant branding isn’t the simplest thing in the world, but when it works, it can do wonders for businesses. What it really comes down to is figuring out how to make the quality of your food and your atmosphere obvious to those who haven’t visited yet and unforgettable to those who have.

Peach (or pink) butcher paper has been around for a long time, but it's growing popularity in the food service industry has truly taken off in the past few years. Ever since Aaron Franklin became a national celebrity chef by teaching us all how to perfectly smoke a brisket using pink butcher paper, this colorful and functional paper product has taken the BBQ world by storm. Professionals and backyard enthusiasts alike have realized the power of pink.

Branding efforts for a restaurant can require a large budget.

It's safe to say that 2015 was a big year in many ways. And, though we’ve been blogging regularly since September of 2012, we’ve never published a year-end wrap-up post like this one.

If you’re running a deli, butcher shop, or short-order restaurant, you probably have thousands of square feet of plain white butcher paper or freezer paper in stock. Chances are you use it all day, every day. 

With the holiday season upon us, you probably already have a list of gifts in the works for all the special people in your life. You’re not going to put just anything in the box either. It’s going to be a thoughtful gift, reflecting your appreciation for the business, friend or family member you’re giving it to.