PAPER CONVERTING BLOG

When it comes to branding, no packaging detail is too small. Just ask the Disney Co., which ships countless packages daily from fulfillment centers around the globe. Despite being one of the best-known brands in the world, the company still recognizes the importance of the smallest details.

That’s why Disney recently branded the paper it uses inside packages it ships from its packaging and fulfillment center in the Southeastern United States. Disney selected custom-printed kraft paper from Oren International to personalize its packaging process.

If you’re a butcher working in a meat department or deli, chances are you’re using a single type of paper for various purposes — displaying, wrapping, cooking, or storing meats. And beyond ensuring that the meat paper you’re using is FDA approved, you probably don’t give it much additional thought.

But did you know there are more (and more colorful) options when it comes to paper and the purposes for which it can be used in your business?

If you’ve been doing the same thing, with the same paper, it’s time to give your meat paper a makeover.

As a company specializing in restaurant branding and marketing, you’re well aware of the fierce competition your clients face in the foodservice industry. No matter how unique their concept, or how great their food, they’re still facing towering odds against long-term success. In fact, 60% of new restaurants fail in their first year, and 80% fail within five years.

When anyone brings up smoking meat, barbecue, and how their last recipe turned out, chances are, the conversation is going to turn to pink butcher paper. After all, since Aaron Franklin exploded onto the Texas BBQ scene, he shared his foolproof method for the perfect beef brisket, and everyone noticed that he used pink butcher paper to ensure the best bark.

Kraft paper is one of the most popular products we work with, primarily because it’s one of the most versatile.

If you’re a crafty person by nature, or if you’re looking for a new project for you or your friends and family to try, you’re in for a treat!

No matter what menu options you offer, where you’re located, or who your head chef is, every restaurant can benefit from some quick, cheap, and easy marketing wins to help boost sales and give yourself an edge on the competition.

We get a lot of requests for black butcher paper from customers in different industries for a wide variety of applications. In fact, it’s one of our frequently requested products. And, while there are two popular butcher paper types: white and pink, the term black butcher paper is actually a common misnomer we hear in the paper converting world.

Branding efforts for a restaurant can require a large budget.