PAPER CONVERTING BLOG

When is the last time you thought about the impact of your restaurant’s tray liners? Many restaurants, food trucks and delis need butcher paper tray liners or table covers to protect trays and tables and to keep food safe. Although food service paper might not initially seem like a strong way to market your restaurant, it’s important to consider the creative ways you can leave a memorable impression of your brand with your customers.  

Paper is paper, right? Not necessarily. Although butcher paper and freezer paper can be used for similar purposes in the food service industry, that doesn’t make them the same thing. Custom paper products not only help improve a restaurant’s image, but they also help staff to prepare and serve food more quickly and easily. It's essential to choose paper products carefully and stock your restaurant with the items that will keep your business running smoothly and efficiently.

The buzz around food trucks has skyrocketed in the past few years, originating along the west coast and sprawling across the nation as mobile eateries have begun popping up on busy streets everywhere. From gourmet ingredients to unusual menus, food trucks are serving up BBQ, tacos, falafel and even crepes for customers eager to indulge. The food truck trend doesn’t appear to be dwindling, and even big name restaurants and chefs are getting in on the action. At Oren International, we supply food service paper to restaurants of all varieties, including those on wheels.

When was the last time you had a memorable dining experience? When you think about this restaurant, what makes it so significant? Despite what we initially think, it isn't just the food that makes an impact. When we recall a positive dining experience to our friends, every detail matters. We recount the impeccable service, the menu, the meal, the ambiance and what made the restaurant stand out from others. If you notice these unique attributes when you dine out, chances are your customers do too. If you’re ready to make your restaurant even more memorable, custom printed butcher or Kraft paper as tabletop covers can easily boost your branding efforts.

Restaurant owners rely on certain products to keep their business running smoothly. Paper is one product that has long been essential to the restaurant industry in many different ways from menus to food wrap or tabletop covers. Whether taking orders to presenting food, paper plays a huge role in the running and success of your restaurant.

Most of us have seen the popular AT&T commercial where a businessman asks children simple questions. “What’s better, bigger or smaller? Faster or slower?” The amusing answers that follow point out the simplicity of the question. The same could be asked about your restaurant’s sandwich wrap and tray liner. What’s better, boring or custom printed? Although there are many uses for plain butcher paper, custom branded paper can associate your name with the quality product you offer.

We often talk about creative ways to use butcher paper. Because of its versatility, butcher paper is often used in the food service industry as a sandwich or meat wrap, tray liner and tabletop cover. 

Sometimes the simple things in life are the best things. When something is stripped of complications, it can make us appreciate its core purpose more. Let’s take butcher paper, for example. At Oren, we offer different versions of butcher paper like custom printed butcher paper with logos for restaurants and delis, but we also offer quality unprinted white and pink butcher paper. 

Where does plain butcher paper come in? Our certified CounterKraft™ butcher paper from Georgia Pacific is of the highest quality and comes in a variety of widths/sizes to fit different needs. The simplicity of plain butcher paper can generate some creative opportunities. Here are a few ways that you can use butcher paper outside the deli case.

From wrapping meat to sandwiches, butcher paper serves a purpose for an array of food service businesses. Although standard butcher paper is often white or brown, there are many options for dressing up this valuable paper product. When you consider the marketing benefits of custom butcher paper, it’s easy to see why your brand name should be standing out on your next order. (hint: it's less than a penny to wrap a footlong sandwich in personalized butcher paper!)

Grocery store, deli and butcher shop owners alike know the importance of butcher paper when it comes to the display and care of their meat. Why not boost your efforts and ditch the plain butcher paper to make a more premium presentation for your top quality meat?  Although unprinted butcher paper has many uses, custom branded paper can set your meat apart from the rest and associate your name with the quality product you offer.