PAPER CONVERTING BLOG

As a company specializing in restaurant branding and marketing, you’re well aware of the fierce competition your clients face in the foodservice industry. No matter how unique their concept, or how great their food, they’re still facing towering odds against long-term success. In fact, 60% of new restaurants fail in their first year, and 80% fail within five years.

No matter what menu options you offer, where you’re located, or who your head chef is, every restaurant can benefit from some quick, cheap, and easy marketing wins to help boost sales and give yourself an edge on the competition.

If your foodservice business involves making sandwiches to go, you may be using butcher paper or something similar to keep those sandwiches and wraps looking and tasting great while making them convenient for customers to grab and go without making a mess.

Have you ever gone to the grocery store for no other reason than to buy a piece of steak? We would argue it’s pretty uncommon. More than likely, we go to the grocery store to pick up the essentials always needed in the house (milk, eggs, bread, etc.) and perhaps the ingredients needed to put together some meals for the coming week.

Running a restaurant can be a lot of fun, but there’s no doubt it’s also hectic. The day may seem to never slow down, and there’s always some new fire to put out or prevent. To add to all this excitement, there are historically slim profit margins that require staying on top of the books and creating efficiencies to remain successful.

Restaurant owners are constantly on the lookout for ways to save time and money while maintaining the very best quality and service for their customers. On top of that, restaurants know how important it is to periodically refresh branding through a new logo, color scheme, or other aesthetic updates that impact a customer’s dining experience.

One decision that a number of innovative restaurants are making to accomplish this is switching from traditional linen tablecloths to custom paper table covers. Here are three reasons why:

When you think of ways to improve restaurants, delis, and other food related businesses, the customer service, experience, and quality of food are probably the first things that come to mind.

Fast casual dining is one of the hottest and fastest-growing segments in the restaurant industry, and for good reason: it’s quick, relatively cheap, and most of all, it's fun. 

If you haven’t experienced it yet, you might soon:

Whether you're marketing your own restaurant, or helping your clients do so, what kinds of ideas come to mind?