PAPER CONVERTING BLOG

If you’re a butcher working in a meat department or deli, chances are you’re using a single type of paper for various purposes — displaying, wrapping, cooking, or storing meats. And beyond ensuring that the meat paper you’re using is FDA approved, you probably don’t give it much additional thought.

But did you know there are more (and more colorful) options when it comes to paper and the purposes for which it can be used in your business?

If you’ve been doing the same thing, with the same paper, it’s time to give your meat paper a makeover.

As a company specializing in restaurant branding and marketing, you’re well aware of the fierce competition your clients face in the foodservice industry. No matter how unique their concept, or how great their food, they’re still facing towering odds against long-term success. In fact, 60% of new restaurants fail in their first year, and 80% fail within five years.

When anyone brings up smoking meat, barbecue, and how their last recipe turned out, chances are, the conversation is going to turn to pink butcher paper. After all, since Aaron Franklin exploded onto the Texas BBQ scene, he shared his foolproof method for the perfect beef brisket, and everyone noticed that he used pink butcher paper to ensure the best bark.

No matter what menu options you offer, where you’re located, or who your head chef is, every restaurant can benefit from some quick, cheap, and easy marketing wins to help boost sales and give yourself an edge on the competition.

We get a lot of requests for black butcher paper from customers in different industries for a wide variety of applications. In fact, it’s one of our frequently requested products. And, while there are two popular butcher paper types: white and pink, the term black butcher paper is actually a common misnomer we hear in the paper converting world.

Branding efforts for a restaurant can require a large budget.

Printing techniques vary from job to job and company-to-company, which can often lead to confusion when deciding which one is the best fit for your specific task at hand.  Below we’ve outlined the basics of 4 popular printing methods and some facts about each to help you understand the differences and benefits.

Working in the paper industry for so many years, we have recognized some common misnomers for different types of paper. Take butcher paper, for example. It's often mistaken for other similar papers such as kraft paper or freezer paper. The color of butcher paper is another topic that generates many questions. Whether you know butcher paper to be "pink" or "brown", the answer is: you're right.

For those in the grocery store, meat processing, and other commercial industries that use tons of freezer paper annually, deciding which freezer paper is right for you is important. Answering it comes down to how your business uses freezer paper, and what type of presentation you want to deliver to customers. Read on to help decide which option is right for you: